Strategic Management Research Paper Example | Topics and Well Written Essays - 2000 words

Strategic Management - Research Paper Example Stable political situation in America and economic relations with Europe supported development and growth of international operations. Government policies and employment law have a positive impact on company's performance, its market position and organizational structure. Economic factors included stable economic development of the region, low interest rates and low inflation rates; regional and international cooperation, high record of airline industry growth. Social/demographic included lifestyle changes (involve aging of population), and increasing number of travelers. Technological forces generate problem-solving inventions. Airline target was on average as dependent on reliable information technology as any other businesses. Improvements in cargo ships and handling equipment, increasing containerization, applications of IT to scheduling and controlling shipments and to customs procedures, new plains, and a host of other technological advances and innovations have reduced the cos ts of services and information. On the other hand, airline technology cost is one of the highest among other industries (Rinehart, 2005; Meyer 2003). After 9/11 Delta Airlines experienced profit loss and lost it market share. ... Many potential passengers prefer to use alternative transport even if it takes more time to get to the place of destination. In this case the bargaining power of customers is not crucial. The ultimate aim of customers is to pay the lowest possible price to obtain the services that they require. Events of 9/11 forced many carriers including Delta Airlines invest in security systems and increase safety of airplanes (Meyer 2003; Delta Air Lines 2007). Porter's 5 P's (forces) include: the threat of entry of new competitors; the threat of substitutes; the bargaining power of customers; the bargaining power of suppliers; the degree of rivalry between existing competitors (Porter 45). Before 9/11, new entrants to an industry raised the level of competition, thereby reducing its attractiveness. Competition did not have a great impact on Delta Airlines obtaining a string market position and brand image. The presence of substitute services like trains, ships or automobiles transportation did not influence the industry and the price levels. A source of customers' power was the willingness and ability to achieve backward integration. Supplier power in the airline industry was the converse of buyer power. Suppliers had enough leverage over industry firms, and raised prices high enough to significantly influence the profitability of their organizational customers (Delta Air Lines 2007; Marks 2007). After 9/11, the threat of substitutes and the bargaining power of customers were the main 'drivers' in this industry. Many customers use alternative transport because of safety concerns. The high fuel prices do not allow Delta Airlines to decrease prices and attract wider target

Norway-Promotion Term Paper Example | Topics and Well Written Essays - 500 words

Norway-Promotion - Term Paper Example market for ARIO Wristband comprises of young consumers, therefore, it is important for the company to adopt promotional strategies that are attractive to them. The company has to consider a promotion media mix in order to reach its targeted audience. The company will use different promotional tools and mediums including social media websites, print magazines, business directories, and social events for delivering its messages to the its target market audience and general public. One of the key tools that the company can use for promoting its products is social media. In the recent years, social media networks such as Facebook, Twitter, etc. have emerged as new forums for businesses to market and promote their products (SkarÃ… ¾auskienà ©, Tamosià »naità ¨ and Ã… ½alà ©nienà ©). It has been observed that young consumers spend a significant proportion of their time on social media websites including blogging, social networking, and content sharing websites, and their acceptance of brands is positively related to the peer pressure on social networks. The company will develop informational promotional messages that are easily accessible and understandable for the younger audience (Muk). ARIO Wristband will place advertisements of different sizes on a regular basis in various printed magazines in Norway. These fashion magazines include SMUG, Vixen, SOMA, etc. The underlying aim of such advertisement include introduction of the brand and its products, updates about new designs, and developing fashion sense for wristbands. Participation in social events and promotion of brands is another useful tactic that ARIO Wristband will adopt. ARIO Wristband will seek entry in different fashion events such as Oslo Fashion Week, Norwegian Fashion Hub, Designerkollektivet, etc. Moreover, the company will carry different promotional activities at its outlet and also in different shopping arcades in Oslo including Byporten Shopping, Oslo City Shopping Center, etc. to attract young consumers.