Analysis Of John 10 s The Good Shepherd And Christ s...

Jesus’s stories and words bring both comfort and revelation to people around the world. The stories that are contained in the four Gospels are those that share Christ’s doctrine as well as the history of the Savior. However, to say that the Gospel stories and doctrine cannot be applied to the modern reader would be incorrect. One of these Gospels, John, contains a particularly important message for both the historical and modern reader. In John 10, a variety of integral stories and important doctrine is outlined. In John 10, both the story of the Good Shepherd and Christ’s interactions with the Jewish leaders give insight to the historical reference and meaning of the doctrine in a modern setting. John 10 is a very interesting and important block of scripture. It covers the idea of Christ as the Good Shepherd. He states in John 10:11, â€Å"I am the good shepherd: the good shepherd giveth his life for the sheep.† This presents one of the main ideas of John 10, which is that Christ is the leader of His sheep, which are His people. He declares that the good shepherd will die for his flock, which is exactly what Christ does. He also defends his statements from the Jewish leaders, as they want to stone him â€Å"for uttering such ‘blasphemy’†, according to Blair G. VanDyke. He uses both old scriptures and logic to defend his position, which brings interesting implications in a modern context. Both of these ideas and their importance can be viewed in differing perspectives from bothShow MoreRelatedRastafarian79520 Words   |  319 Pagesworld. Rastas could tell that social unrest in Jamaica was going to lead to a movement away from colonial rule and, having heard Marcus Garvey speak of the importance of Africa to black people in the New World, found in his remarkable success as a leader of thousands in the United States quite an amazing thing. Those who would presage the arrival of Rastafarianism also witnessed and read about the dramatic struggle of Emperor Haile Selassie to remove the Italians from his homeland of Ethiopia, which

The Life and Presidency of Woodrow Wilson Essay - 1160 Words

Thomas Woodrow Wilson was born December 28th, 2014. Wilson was born in Staunton, Virginia to Joseph Ruggles Wilson, and Jessie Janet Woodrow Wilson. Wilson was born into a deeply religious family, his father was a Presbyterian minister. Wilson’s family didn’t stay in one place, because of Pastor Wilson’s duties, their family moved often. When Wilson was only 2 their family moved to Augusta, Georgia. Later on they moved to Columbia, South Carolina. Wilson was born just shy of 5 years before the outbreak of the American Civil War. Their family was fortunate that no family member had to serve in the war, but they did open their house and church up for the Confederate soldiers. Although Wilson’s family was never in the war, he viewed the war†¦show more content†¦His father mainly focused on religion and British history and literature. He also took his son to many industrial and agricultural sites to make sure he saw the conditions of ordinary working men and women. Wilson was described to be a normal boy, other than his troubling eyesight and belief to have had dyslexia. He played like a normal boy, enjoying sports and exploring with his brother and cousins. Woodrow Wilson began his college career at Davidson College in Davidson, North Carolina. He only made it through the first year later enrolling due to digestive disorders. He later attended the College of New Jersey, which is now known as Princeton. While attending the College of New Jersey he founded the Liberal Debating Club, became managing editor of the campus newspaper, the Princetonian, and won several public speaking contests. After graduating from the College of New Jersey he enrolled in the University of Virginia Law School. He later withdrew from the University of Virginia Law School due to ill health during his second year of school. Although he withdrew, he still passed the bar. He practiced law for a year in Atlanta, Georgia, but he believed it to be a weak prac tice, so he began to pursue graduate work at John Hopkins University in Baltimore, Maryland, where he would earn one of the very firstShow MoreRelatedRoosevelt vs. Wilson Essay514 Words   |  3 PagesRoosevelt vs. Wilson Two great men, two great presidents, led our nations to excellency and great success. Theodore Roosevelt and Woodrow Wilson were hard working, intelligent men who were very familiar, but were also different in many aspects. Through their dedication to our country and their passion of politics they have made our country better. There were many similarities between Theodore Roosevelt and Woodrow Wilson. 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Alexander the Great Free Essays

The film was a second-rate epic. One problem is the fight scenes, the fight scenes may look realistic in the time it was released but for modern audiences it may seem to look like it lacks imagination and the effects were too simple. The lack of imagination and creativity is seen all throughout the film. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now The director’s work wasn’t actually bad but this kind of film must have been dealt with someone whose form of direction must exhibit more of creativeness and must be imaginative enough to illustrate what kind of life and time the story took place. The main character, Alexander undergoes a remarkable character change, but what is missing is the emotional depth that would emphasize that transformation. Robert Rossen’s version of Alexander the Great displays practical professionalism. The screenplay did not concentrate on Alexander but it is concentrated on the conflict in his family that he went through. The story begins at a time that Greece is divided between Spartans, Athenians, and Macedonians, in 356 B.C. Fredric March played as Philip of Macedonia and he’s role is that he led his troops in a war to defeat Greece when his son Alexander is born. The birth of baby Alexander caused Philip’s closest mentors to urge Philip to put to death not only Alexander, but also Alexander’s mom Olympias, played by Danielle Darrieux). The exact motive behind everyone’s extreme dislike for Olympias is not totally obvious, but it seems to be about ethnic conflict. As a result, Philips council sees Alexander merely as an illegitimate child who doesn’t deserve the throne. In the opening half hour a great deal of time was devoted in the movie depicting the relationship between Alexander and Aristotle, his teacher. Well nobody is sure of how historically accurate this interpretation, but Rossen used the character to creatively smother the wide-ranging idea of his film. The events shown in the film seem to mostly disagree with the written claims of Alexander being an extremely ill-tempered, egotistical, and contemptuous ruler. There were some lines of dialogue that shows Alexander wants to spread Greek Culture, but then he is so unsympathetic to some Greeks like Memnon. The script did not build up the character of Alexander that much for the audience to understand his motivations. Another confusing part if the film is the love story of Alexander and Barsine, the wife of Memnon. One can guess that Rossen used the character of Barsine as a vessel to stimulate a third act which seems to be incompatible with the tone of the film. The finale of the film shows Alexander leaving India and back to Greece, but the journey wasn’t of clear purpose. There was no natural development in character and the majority of the supporting cast is forgettable. Some elements of the film, like Alexander’s affair with the daughter of the Persian king, are only implicit. The make up and costume design imply homoeroticism, but did not explicitly showed Alexander’s bisexuality. The most provoking element of the film Alexander the Great is not that it’s an awful picture, because it exhibits skilled acting, production design, cinematography, and scoring throughout, despite the fact that nothing is astonishing. It is nothing of these exhibit extraordinary points and maybe it is because of Robert Rossen himself. He himself was the director, writer, and producer of the film, and he is expected to be passionate of his craft. How to cite Alexander the Great, Papers Alexander the Great Free Essays Alexander the great was born in July 356 B. C. to his father Phillip II. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now Alexander’s father prepared him for a life a conquests and legacies by allowing young Alexander to take over the battle of Chaeronea. This was a very important battle for Alexander since it showed his leadership skills considering he was only 16 years old. After the battle of Chaeronea, Alexander’s father, Phillip II, was assassinated. Now a new ruler at the age of twenty would emerge to the Macedonia people, he was know as Alexander the Great. Alexander the Great conquered many battles leading to the outstanding legacy of his empire. One of Alexander the Great’s conquests was overtaking the Persian Empire in 334 B. C. E. Controlling an army of 37,000 men, Alexander marched them into Asia Minor. Victory after victory eventually leads him and his army to central Asia. Along the way Alexander makes allies with many people appointing rulers as he goes. The battle of Issus, fought in 333 B. C. E. , was another victory Alexander could add on to his list. His advantage to this battle was a narrow field that allowed his men to overtake the enemy. After the victory at Issus, Alexander moved to Egypt, where he became pharaoh. Alexander’s magnet personality allowed him to control the people around him. Another conquest of Alexander the Great was his battle with the Persians at Gaugamela. At this time Alexander had moved his army into the Mesopotamian Kingdoms. Taking over the Persian treasuries at the Persian capitals awarded Alexander and his army with cosmic amounts of gold and silver. Finally in 330 Alexander became the Great King of the Persians when Darius, the current king of the Persians, was assassinated. This is one example of a conquest that would lead to one of the many legacies Alexander carries on today. Having the satisfaction of being the Great King of the Persians was not enough for Alexander. He knew that he was destined for more. He moved into India by 327 B. C. E. , just in time for the battle at Hydaspes River. This battle proved to be an opening for India to obtain Greek political and cultural influence. This appeared to be one of the many legacies Alexander will pass on throughout his short lifespan. In June 323 B. C. E. Alexander the Great died at the age of 32 from battle wounds, exhaustion, and excessive alcohol intake. Although Alexander the Great’s reign was fairly short lived, his legacies live on to this very day. Incontestably, he was one of the greatest generals of all time and one of the most powerful personalities. Spreading Hellenism throughout the Middle East and into Asia and establishing city-states molded by Greek influence only flourished after his death. Stopping at nothing to accomplish what he wanted proved to be a key factor in what made him so great. Overall, Alexander the Great proved time and time again that he could conquer whatever he set his mind to. Having a strong leader to follow like his father only set Alexander up for success. He defeated army after army by implementing his swift decisions and clever tactics. He left the world completed changed from what is once was. Through the conquests of Alexander the Great, he was able to set up legacies that are still implemented today. How to cite Alexander the Great, Essay examples Alexander the Great Free Essays | Alexander the Great| | | Craig Wilson| 11/12/2012| | Alexander was the son of Philip II of Macedonia. He was born in Pella, Macedonia’s capital city in 356 BC. Alexander was tutored by Aristotle, one of the greatest philosophers and smartest men of the time, from when he was 13 until he was 16. We will write a custom essay sample on Alexander the Great or any similar topic only for you Order Now He was also leader of the Companions, which was a group Philip II made to protect him from would be assailants (Alexander the Great Biography) (historyofmacedonia. org). In 340 BC Alexander’s father, Philip II, left for Thrace. While he was away, he left Alexander in charge of the kingdom. While Alexander is in charge, a Thracian tribe of Maedi in north-eastern Macedonia started a rebellion. Alexander took swift action. He assembled an army and led them against the rebels. Alexander was easily able to defeat the rebels and capture their city, which he renamed Alexandropolis. At the age of 18, Alexander was given a commanding rank among the senior generals of Macedonia as they invade Greece (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The battle of Chaeronea, in 338 BC, was the final battle between Athens and the forces of Macedonia. It is a hard vicious battle that proved to be very taxing on both sides. However, the Macedonian forces pull out a very narrow victory and Athens is finally subdued. In celebration, the Macedonians decide to have a Dionysus festival when they return home in 336 BC. While attending this festival, Philip II is approached by an ex-lover with whom he had a child. He had earlier promised that the child would have a high ranking place in his army, but now he refused to acknowledge that the child even belonged to him. Philip II was so conceded that he assumed the woman was approaching him for another night of pleasure, but instead she killed him by slitting his throat. After his father is slain, Alexander takes over as ruler of the Macedonian Empire in 336 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Immediately after Philip II’s death, the places he conquered began to revolt. Alexander, being the great leader that he is, easily stomps out the rebellions. Alexander then looks to take over Persia, which is at this point led by Darius III. When they reach Persia and begin to fight, Alexander’s troops tear through the Persians and appear almost invincible against them. As he defeats the Persians, he is recruiting the defeated soldiers instead of killing them. This expands his troops and allows him to keeps the numbers of his armies high so he can stay and fight longer (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). The soldiers he tries to recruit eagerly accept his offer. The soldiers do this because he offers them pay, and he tells them that they are free to leave whenever they please. Alexander only asks that his troops be able to marry Persian women. Alexander does this in hopes that it will unite the Persian people with his (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). In 331 BC, the Battle of Gaugamela, which is the final battle between Darius III and Alexander the Great, takes place. The Persians are horribly defeated at this battle. Their leader, Darius III, is finally slain, and the Persian’s main city, Persepolis, is sacked and burned to the ground. After the battle, Alexander takes Roxanne of Bactria as his wife, which his men highly disapprove of (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Alexander then moves on to conquer Babylon, and pushes on to the Indus valley. Here Alexander and his troops meet heavy resistance that they have never seen before. War elephants are used against Alexander and his men, and they have no idea how to combat against the huge beasts. So Alexander orders that they retreat and come in a few weeks stronger than before to conquer he Indus valley tribes, but his men disagree. At this point Alexander and his men have been out conquering for about ten years and his men are ready to return home. So his men organize a mutiny against him, which he easily disbands. Alexander realizes his men’s fatigue and does decide to return home to Macedonia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). On their way home, Alexander decides to throw a party to raise his men’s moral. Even though Alexander’s men advise him against it because they can tell he is sick, he begins to drink heavily. This is a bad idea because he is believed to have had yellow fever at the time. Alexander eventually drinks himself into a coma, but somehow comes out of it and survives two more days with his sickness. He has no heir in line for the throne, so while he is on his death bed his men ask him who will be the next ruler. Alexander just laughs and says, â€Å"Whoever is the Strongest. † Alexander’s death was in the year 322 BC (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Since he left no heir, Alexander’s kingdom was split into three different parts. Egypt is taken by Alexander’s right hand man, Ptolemy. Ptolemy took samples of every new plant he found and became the world’s first botanist. Ptolemy Egypt, even though it was near ruins, turned out to be the most durable of the three. Seleucid Asia is next. It has the best resources out of the three, but is the least stable of the three and a complete failure. The instability is caused by Seleucid trying to force Greek tradition on the Persians, and the Persians are constantly rebelling. The third and final part is the homeland of Alexander the Great, and the most fought over. It was taken by Antigonus, and even though there was still a great deal of instability here, it was to a lesser extent than that of Seleucid Asia (Alexander the Great Biography) (Culverhouse) (historyofmacedonia. org). Works Cited Alexander the Great Biography. 1996-2012. 30 October 2012 http://www. biography. com/people/alexander-the-great-9180468. Culverhouse, Mr. C. History Teacher Craig Wilson. October 2012. historyofmacedonia. org. Alexander the Great(Alexander of Macedon) Biography. 2001-2003. 30 October 2012 http://www. historyofmacedonia. org/AncientMacedonia/AlexandertheGreat. html. How to cite Alexander the Great, Papers

Impact of Branding in Sales or Organizational Development

Question: Discuss about theImpact of Branding in Sales or Organizational Development. Answer: Introduction Branding is a very important aspect for any organization to achieve a high significance and stability in the market. The organizations which are established as a reputed and well known brand are widely preferred and trusted by the customers. The organization envisioned here for the study of the branding and its impacts o the sales and organizational development is McDonalds Australia. McDonalds is the largest chain of restaurants serving hamburgers serving numerous customers around the world. Started in The United States, this food chain has significantly grown in various countries and now has a well developed image and is known as a highly reputed brand. This is due to the innovative strategy development and adaptation of amazing branding strategies (Antr`as et al , 2013). The marketing campaigns of the company are immensely impactful and have led the company to great success. The study identifies the effectiveness of branding on McDonalds and the problems it faced in Australia. Problem Statement The company is facing a huge decline and dropped sales in Australia and there are several reasons acting on the companys progress. The sales of McDonalds have been falling in Australia since last few years and the company is facing a huge slow down in the sales. It has been witnessed that the company has been changing its products and menus in order to gain more customer focus but the strategy did not work as it was considered that McDonalds was moving from its core offerings (Broda et al, 2006). McDonalds has started losing it stability in Australia and requires improvement in many areas. Marketing and brand awareness are two very important and significant pillars of any well known and reputed organization. Marketing provides identity and value to the products while the brand awareness makes the people aware about the company and its products. If any organization is established as a brand, then it must focus on increasing its brand awareness among various areas along with marketing its products. Though marketing has been a key aspect which McDonalds has used for getting immense awareness, the company is now facing a need of the renewed and strategic marketing and brand awareness. Compared to America, the brand awareness of McDonalds in Australia is very low even after numerous efforts of the company (Bijoor, 2011). Also due to a lot of changes in the menu and offerings, the company lost its originality and people were not ready to pay raised amounts for the new offerings. In this situation, for regaining its significant market position, the company needs to develop a fresh and new brand image by adopting brand awareness and marketing techniques. This would help in gaining its lost market share and decreased revenues. Brand awareness is the extent to which the customers know and identify the brand and associates it with the product the company specializes in. Brand awareness is the primary goal and target set while marketing and advertising. Brand awareness is the companys product image and impression in the customers memories. This can be ignited by incorporating brand recognition and brand performance (Cunningham, 2008). Thus if the company wants to battle the barriers which are hindering the companys progress in Australia, the company requires to recreate its brand image by following brand aw areness and marketing and rigorously focus on these two aspects for getting its reputation and position back in the Australian market. Objectives and Research Questions The research has to be conducted with the participation of the employees and the customers to fulfill the objectives and goals. The research is to be conducted regarding the research objectives and its impacts. After the identification of the problem statement, the objectives are developed to regain the success and significance of the company. Brand awareness and marketing are the two objectives which can be fulfilled under the participation of the customers and the employees of the company. For achieving the aim and goals settled in the study, the following research questions are to be addressed (Defever et al , 2013). To identify various factors of marketing and brand awareness which can contribute in regaining the market share and market position? To identify the effects and impacts of rebranding the product by rigorous marketing. To study the effects of marketing and brand awareness on the development of the brand and increasing the sales of the organization. To identify how can brand awareness and marketing can develop a strong position in the market and can increase the sales and contribute in the development of the organization. To identify the issues which can prevail while promoting brand awareness and marketing strategies in McDonalds Australia. To provide certain recommendations regarding the strategies which can be useful to fight the current branding issues in McDonalds. The research can be conducted to identify the impacts of these research objectives and its impacts. The prime idea and objective is to identify the possibilities proposed by marketing and brand awareness which can develop impactful results on the sales and development of the company. The companies modify their marketing strategies to redevelop or regain its revenues and to promote the organizational growth (Prete et al, 2015). The aim here is to set the objectives for McDonalds, which can help improve its brand image in Australia and provide a sustainable and effective market share in the Australian food industry. The research questions which can be addressed for this project are as follows: What change would the marketing and brand awareness bring in the current situation of the company? Would brand awareness and marketing improve the current sales ratio and revenues of the company? What issues concerning branding and marketing is McDonalds facing? How can marketing and brand awareness solve the issues which the company is facing? What kind of strategies can McDonalds use to improve its marketing and brand awareness? These research questions would be addressed in the research and various methods and strategies would be developed to incorporate brand awareness and marketing in McDonalds and regaining its position and brand image. Justification of the Potential Output of the Project The main aim of the study is to identify the impact of brand awareness and marketing strategies on McDonalds. The objective also identifies how incorporating these two strategies would improve the brand image and sales of the company. The methodologies would apply these strategies to overcome the issues faced by the company and to regain its position and significance (Antr`as, 2015). For any business to sustain in the market for a longer period, it is necessary to keep experimenting with its marketing strategies and increasing and improving its brand awareness. The more people are aware about the brand and its quality services, the more people would prefer the brand. Through effective marketing strategies, the company can reach to numerous people and the potential customers and can provide a glimpse of the services it provides. As the company has been witnessed losing its originality over the products it serves, marketing and brand awareness with new offerings and quality services wo uld help the company regain its position and brand image. Marketing and brand awareness has always helped the companies to gain fame and awareness among the customers in each and every industry (Alfaro et al, 2014). Thus, the adaptation of this methodology would help McDonalds in regaining its brand image and to increase its sales and revenues. Marketing and brand awareness would provide effective results and outcomes. Developing effective marketing strategies which showcases the redevelopment of the brand and the quality services would help the company reach its potential customers. Also through brand awareness the customers would be able to know about the changes in the brand and the offerings they provide (Farrell, 2007). These strategies would help the company stand out from the other companies and would be able to fight the barriers effecting the sales and development of the company. Marketing and brand awareness are likely to have a very positive impact on the current position of the company while providing a strong and stable brand image to the company (Aaker, 2004). Conceptual Framework The conceptual framework that includes the importance of branding shall be discussed with an impact of marketing communications and the effects on branding. With effective marketing communication, there are marketing strategies and marketing plans which need to be modified and applied in Mac Donald Australia. These marketing strategies and marketing plans may help to change the brand value and increase the efficiency of the company (Lovelock,Wirtz and Chatterjee, 2010). While adopting the branding, marketing strategies, the increase in brand value can be considered which affects the sales and the organizational development of the company. The main objective of the company is to achieve the organizational development with an increase in the brand value (Jacquelline and Kline, 2007). Sustainability is again a concern, it occurs when there is tough competition in the market and there are rivals with effective strategies adopted by the company. Methodology There are quantitative and qualitative research methodology that can be adopted by the researchers to make a comprehensive study regarding the importance of branding and its affects on the sales or organizational development. The research methodology as such qualitative research is used with regards to gain understanding that required in the marketing communication which holds the branding strategies that helps to analyze the role and the improvement in marketing strategy used by the company (Ann, Love, and McMillian, 2004). With the number of customers and the brand value created by the company, the qualitative research method allows and analyzes the marketing effect and an impact on the sales volume. There are less number of errors when the researcher tries to collect the information while using primary and secondary data collection. The method requires a certain sample which is selected randomly by the company. The respondents include customers and employees of the company, 50 and 20 respectively. The small sample size is required by the company, rather than large samples which is difficult to manage and analyze appropriately. The primary data is the information that is collected from the respondents with an interview that has been conducted with the research question. This encourages the impact of branding that has been created by the company and its effects on the volume of sales. The secondary data is the information that is already collected by the author or researchers in a previous research and are examined accordingly with the help of journals and articles (Hamilton and Webster, 2009). There are in depth interviews that are used in the primary data collection method which comprise of the interviews and the open ended questions which reveal the real reason and the current demand of the product while keeping in mind the impact of branding. For conducting an interview, there are questions that are developed which includes both open ended questions and close ended questions. The respondents are asked these questions at interview takes place with a proper feedback in response to the quick data gathering by the researcher. The study impacts positively because it is not time consuming and the data gathered is valid and clear due to the corresponding questions that are asked face to face to consumers and employees (Nations, 2011). The impact of branding for Mac Donald in Australia is a major question and the effects of sales while branding plays a significant role in improving the revenues and the information that is extracted from different sources. There is an action plan that is been created effectively and this is undertaken in the study. There are some activities that will help to improve the efficiency of the report, as such the topic selection, drafting of the proposal and the methods to be selected, data collection and proof reading are must while making an action plan (Riley, 2006). Population sampling and size There are 70 respondents for the research participation and these are targeted to encompass the survey that is conducted with the interview. With the current practices of branding and its effects, 50 customers and 20 employees are interviewed as a finding and result of the research report (Hatch and Schultz, 2003). Organization of the Study, Project Budget and Schedule The organization study includes the five chapters such as Introduction of the report, Literatrue Review, methodolgy, Data Analysis and Conclusion and findings (Nigam, 2009). In the introduction part, the research topic is specified with the research question that is very importantly considered in the research aims and objectives. It mainly addresses the question and the introduces the report with some brief ideas that are covered. Literature review consists of the literature regarding the topic with the secondary data gathered by the authors and the peer reviewed articles. The Research methodology chapter consists of the methods that can be applied in the research such as quantitative and qualitative research that brings an impact of branding when it affects the sales of the company (Jekanowski, Binkley and Eales, 2001). Mac Donald Australia has a positive impact of the marketing mix and the branding strategy that is implemented with the benefits achieved. Data analysis is the discussion of the primary and secondary data that has been collected by the company with the respondents who have been interviewed in the study. The chapter concludes with the impact of branding on sales and organizational development, whereas the recommendations for branding strategies used in the marketing communication are suggested as one of the strategies by Mac Donald Australia. Gantt Chart The time period of 10 weeks is required for the research, whereas there is a periodic breakdown with the work structure which is given in detail Action Plan 1 2 3 4 5 6 7 8 9 10 Topic selection --- Research aims and objectives --- Research methodology --- Secondary research with information --- Preparing the questionnaire --- --- --- Findings and conclusions --- --- --- Proof reading and final submission --- Project Budget The Project Budget is around 2000 dollars because there is a deep study that is needed to implement the branding strategies and the marketing strategies to enhance the sales volume of Mac Donald Australia. The Gantt Chart represents the indicated approach that has a study proposal and focuses on the crucial area of branding. The study findings relate to the future that has enabled and determined the companies that need an increase in the brand value effectively. Mac Donald has made efforts to create an awareness of their products and keenly determine the branding strategies that helps the customers and employees to use the products in the competitive market (Guo, Shang 2011). There are social responsibilities that can be fulfilled and these may help to attract the customers as such social responsibility towards the stakeholders is an important tool to branding and in return there are benefits that comprise of the branding process which directly affects the sales of the company. References Aaker, D.A. (2004), à ¢Ã¢â€š ¬Ã¢â‚¬ ¢Leveraging the Corporate Brandà ¢Ã¢â€š ¬Ã¢â‚¬â€œ , California Management Review, 46 (3), pp. 6-18 Alfaro, Laura, and Maggie Xiaoyang Chen (2014), The Global Agglomeration of Multinational Firms, Journal of International Economics 94(2): 263-276. Antr`as, Pol (2015), Global Production: Firms, Contracts and Trade Structure, Princeton University Press, forthcoming. 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